PW Article on Marketing to Kids on the Internet

I got quoted a few times in a recent PW article about marketing to kids on the internet.

Here's a quote:

One of the most ballyhooed advantages of online marketing is flexibility. "We can update our Web site in real time as necessary," Kempster said. "If we get a major media hit, we can splash it on the home page. If a book wins an award, we can send an e-mail blast out in under an hour. That was absolutely not possible in a paper-based marketing world."