What Rachel Does

It's Always Nice

Getting an author on TV is always delightful--even when it runs 6 months after his book pubs.

Worth 1,000 Words

This ran in PW Daily. My author is on the left. I'm on the right. That guy in the middle is just your average intergalactic bounty hunter.

Another Day, Another E-Card

This one is just stunning. Love it. Love the book more.

She Does It All

Here's a link to a great piece that recently ran in USA Today about one of my more well-known authors. Nice, right?  The booked popped a bit the week it ran.

Keep It Visual

I wanted to get something, anything for our Visual Dictionary. It's a cool book, and I know, anecdotally, that lots of artists and creative types love it. So this review in HOW was nice.

Bodies--For Kids

I'm working on a really really fantastic book about the human body. No matter how fantastic--that's still a hard sell. This review in EW rocked, even if it made it sound like a kid's book. Heck, kids should know about anatomy too.

Flags

Here's an e-card I'm using to promote one of my favorite September titles:

Snappy, right?

Something's Cooking

Here are two nice little hits for a cookbook I worked on this summer. Personally, I'm not a fan of cookbooks. I'll publicize them--I just don't read them.

PW Article on Marketing to Kids on the Internet

I got quoted a few times in a recent PW article about marketing to kids on the internet.

Here's a quote:

One of the most ballyhooed advantages of online marketing is flexibility. "We can update our Web site in real time as necessary," Kempster said. "If we get a major media hit, we can splash it on the home page. If a book wins an award, we can send an e-mail blast out in under an hour. That was absolutely not possible in a paper-based marketing world."

"GMA," December 2006

GMA's weather guy gushed about OCEAN. Better still, the set decoration included at least 4 more of our titles.